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How Apple Is Squeezing Every Last Penny Out Of Its Customers With The iPhone 7

Apple iPhone 7 released!

The news, rumours and recent release of the new Apple iPhone 7 has been a bit of a quandry. On one hand, the iPhone 7 is a very good phone – on the other hand, it’s practically an iPhone 6, with some tweaks to make more money. Lets go over the details!

Apple is a company that talks big about innovation, “changing the game” and staying at the forefront of technology. This is in part, true – but what they’re becoming very good at is creating want and worth from that which already exists; and they make a LOT of money from it!

iphone-7-for-profit-2Apple  is evolutionary not revolutionary

The launch of the iPhone 7 and iPhone 7 Plus is near perfect example of this new trend the company seems to be following. Gone are the days of Apple pushing the boundaries are trying to stun us with new and exciting technology – instead they are recycling old trends and taking away borderline standard features (such as the 3.5mm audio jack) and calling it the future. Apple, currently, does not make new technology or new devices, its evolves its current line of stock – it makes evolutionary devices. the trouble with evolution is that it’s a slow process – and we get bored easily.

So how are Apple maximising profits on the back of recycled devices? The Jerry Rig Everything YouTube channel recently tested the “sapphire crystal” glass used in the camera lense. They found the lens was softer than you would expect to find. On the Mohs scale, the Sapphire Crystal glass should come in at an 8 yet Apple’s modified (and cheaper to produce) version comes in at 6. Apple’s silicate and carbon mix lowers the cost of the Apple lense while still technically allowing it to be called a Sapphire Crystal lense.

Same Body As iPhone 6

And the position of the lense has changed slightly on the rear of the iPhone 7, even though the phone body is EXACTLY the same as the iPhone 6. Thisiphone-7-for-profit-3 means that anyone with an iPhone 6 case will have to buy another if they want to be able to use the camera. Apple probably could have addressed this detail – but now they get to make a new range of cases as do their Apple Certified case makers – who Apple charge for the privilege.

The biggest bone of contention with the new iPhone 7 is the removal of the headphone jack. There are a number of advantages for Apple doing this. It’s one less part to produce, one less cost – even if it is claimed that it makes space for new technology – such as the iPhone 7’s Optical Stablisation. The headphone jack is also a phone component that results in a fair few warranty repairs. Removing this removes another opportunity for failure and a costly warranty repair, again saving Apple money.

Headphone jack gone

Removing the headphone jack also opens up a whole new accessory market to Apple and forces users into one of two choices. Either expensive Bluetooth headphones (Apples own “Airpods” RRP at £159!!!) or Lightning Cable headphones. Lightning connected devices are known to be troublesome – the Apple Lightning Cable is a terrible product thanks to the connector and a new line of Lightning Powered headphones could follow the same path.

And again, by removing the physical, clicking home button and the assembly behind it, Apple can again save money on production and possible warranty repairs.

The iPhone 7 is still a very good phone – but it doesn’t represent the pinnacle of modern technology likes Apple’s previous releases usually do. It is, instead, a slow, un-miraculous evolution designed more in the company’s favour, than that of the user.

Watch the two adverts below, one for the new iPhone 7 and one for another rival smartphone that’s due to be released. See if you can spot the humorous similarities.


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