Year: 2017

Apple has been forced to issue a formal apology to iPhone users after the company finally admitted to slowing down their smartphones in order, as the company claims, to prolong battery life.

The company has also offered to replace batteries in aging iPhone’s at a highly discounted rate and is going to be issuing a software update in the New Year that will allow users to monitor their batteries health.

It has long been suspected that Apple has been slowing down older models of iPhone via software updates with a lot of users accusing the company of trying to force them to upgrade via this nefarious tactic. Continue reading Apple Has Now Issued a Formal Apology To iPhone Customers

Several lawsuits brought against the US tech giant claim the company defrauded iPhone users by slowing down their phones without warning.

Last week Apple finally admitted to something that had long been suspected.  The company had been slowing down older models of iPhone via software updates.  The company claimed this was done to keep the phones running at optimal performance and to prolong the life of aging batteries.

But many users feel defrauded by the company have filed lawsuits in the US seeking a call to action status that would potentially represent millions of users.

The lawsuits – filed in the U.S District Courts in the states of California, New York and Illinois make multiple claims including the notion that iPhone users may have attempted or even paid for repairs to their phones, which would have been futile and a waste of time and money. Continue reading Apple Now Faces Multiple Lawsuits After Admitting Slowing Down iPhones

The iPhone X is the most expensive smartphone Apple has ever produced.  But how much does the device actually cost to make.  Not as much as you might think it turns out.

The iPhone X starts at £999 for the cheapest model and can run you up to £1348 if you opt for the larger storage size and Apple Care extended warranty.  That’s a LOT of money for a smartphone of any description.

The iPhone X’s striking design doesn’t bring too many new features to the table.  Facial recognition and emojis that match your face aside, the iPhone X was still seen as behind Samsung and other Android devices in many areas.

That aside, the iPhone X still sold out on release and back orders are just beginning to be fulfilled.  As with most other Apple devices before it, the hype matched customer demand and the device was hugely sought after. Continue reading How Much Does an iPhone X Actually Cost? A Lot Less Than You Might Think!

A new report has emerged which sheds further light on whether or not Apple intentionally slow down older iPhones via software updates.

Updated: 21/12/2017 – Apple has now confirmed this to be true!

The report suggest that the tech giant knowingly slow down the speed of processors in older models of iPhones, especially those with worn batteries – making the overall speed of the device slower.

Many users have reported their older model iPhones getting slower, especially after updating or when a new model is released.  Primate Labs collated data collected via their Geekbench program that is run on 1000’s of iPhones. Continue reading Is Apple Purposely Reducing Performance Of Older Models of Smartphone? A New Report Suggests ‘YES!’

Three new Android user targeted ads have gone live.

Apple of course is always trying to convince Android users to switch sides and come over to iPhone – and vice versa with Android makers.  The battle never stops.  Last week Apple upped its game and launched the ‘Switch’ website which is all about showing off the iPhones strongest features.

And they’ve just added 3 new adverts to the arsenal of material in a further bid to convince Android users to make the switch. Continue reading Apple is Really Going After Android Users in a New Series of Adverts

Apple’s new UFO like headquarter building which until now has just been known as Campus-2 has been officially named as ‘Apple Park’.  The 175 acre HQ is due to open in April.   The facility is nearing completion and construction of adorning parkland and out buildings will continue through the summer months.

The incredible looking building has been developed in collaboration with architectural designers Foster & Partners and will replace 5 million square feet of concrete and tarmac with grassy fields and 9,000 drought resistant trees.

As well as the green spaces and replanted wooded areas – employees will have access to over two miles and running and walking paths plus an orchard, meadow and pond, all within the center of the massive ring shaped building. Continue reading Apple’s Incredible New Headquarters Gets A Name

With 2016 fast becoming the distant past, and with many of us proclaiming that 2017 is ‘our year’, maybe it could be our year for that exciting new upgrade you’ve been holding out on? Will there be an iPhone 8, or maybe an iPhone 7s? Maybe there could even be a new Samsung that, well, doesn’t blow up? Without further ado, let’s find out what possible new smartphones 2017 is rumoured to bring! Continue reading Which brand new and exciting smartphones could be launching this year?