Apple has been forced to issue a formal apology to iPhone users after the company finally admitted to slowing down their smartphones in order, as the company claims, to prolong battery life.
The company has also offered to replace batteries in aging iPhone’s at a highly discounted rate and is going to be issuing a software update in the New Year that will allow users to monitor their batteries health.
It has long been suspected that Apple has been slowing down older models of iPhone via software updates with a lot of users accusing the company of trying to force them to upgrade via this nefarious tactic.
Apple has now admitted to slowing down older models of iPhone but claim the reason is to prolong the life of aging chemical batteries and keep devices going for longer.
Apple posted a statement on its website which detailed the reasons for the performance reduction and how it was done as well as apologising. It also details on out of warranty battery replacement option that customers can purchase for a vastly reduced cost of just £29, down from £79.
Apple say’s it now needs regain the trust of its customers that feel let down by the tech giant and is taking steps to “address customers concerns”.
“At Apple, our customers’ trust means everything to us. We will never stop working to earn and maintain it. We are able to do the work we love only because of your faith and support – and we will never forget that or take it for granted,” it said.
The company has had eight lawsuits raised against it in the US including one headed by Jeffery Fazio who won $53 million dollars in compensation from the company in 2013 for clients over a mishandling of iPhone warranties case. Legal action has also begun in Israel and France.
It’s looking like 2018 could be an expensive year for the world’s most profitable company.