
Apples rough year could mean a reduction in iPhone prices across all countries
Apple CEO Tim cook has been hinting towards the future of Apple and said that iPhone prices may soon be lowered in an attempt to boost sales.
Apple has always been financially secure due to the iPhone. The company makes the most profit from new iPhones released yearly; however in 2018 their profits fell by a huge 15% in the last financial quarter.
The technology giant warned investors that this financial quarter will be down on the last. Apple has blamed their sales issues partly on the economic slowdown in China.
Tim Cook has also blamed this issue on the fact that iPhones are too highly priced and customers are struggling to pay each year for a new iPhone. He stated that these high prices are hurting the company financially.